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Intersec 2015 Profile and Showcase

Upcoming Dubai Expo 2020 Ignites Fresh Impetus in Regional Fire Suppression Market. More than 350 fire and rescue companies target Intersec 2015 as launch pad for large scale regional business growth.

The upcoming Dubai Expo 2020 has sparked fresh impetus in the Gulf fire suppression market, as authorities look to secure critical infrastructure and protect the millions of expected visitors to the showpiece event. The Middle East region’s first ever Expo is expected to attract more than 25 million people from around the world, while a price tag of at least US$9 billion suggests the host Emirate is pulling out all the stops to create state-of-the-art facilities and infrastructure.

The immense challenges that come with hosting such a major attraction mean the Middle East is expected to be hotbed of innovation from international players in fire protection, with more than 350 getting ready to showcase their latest products and services at the 17th edition of Intersec in Dubai. Prominent companies exhibiting at the three-day event, which takes place from 18-20 January 2015 at the Dubai International Convention and Exhibition Centre, are targeting large-scale business growth and increased opportunities, as a result of the Expo 2020.

The fire and protection section has recorded the largest percentage growth year-on-year at Intersec, largely due to UAE-based founding sponsor NAFFCO, which booked an entire hall for 2015. Other headline companies with a big presence include Honeywell, Hochiki, Eaton, Unisafe, UL, DuPont, Draeger, and Martech.


Hadi Al Khatib, CEO at Saudi-based SFFECO Global (Saudi Factory for Fire Equipment), and a regular exhibitor at Intersec, was among those confident that the growth in fire protection in the Gulf region will coincide with all other major industries. “The Dubai Expo 2020 is the confidence, or conformity, of growth in the region,” said Al Khatib. “If a country grows, then the people of the country grow, businesses grow, and there is growth everywhere. Of course safety and protection is a very vital part of this growth.” He continued: “With the construction industry reaching for an upscale boom, it is very fair to say that the fire protection and safety industry will also be walking hand-in-hand with the overall boom. As the one-stop-shop for all firefighting and fire protection needs, SFFECO Global is prepared to cater and deliver products and services with cutting edge technology and high quality assurance for the growth resulting from the Expo 2020.”

Organised by Epoc Messe Frankfurt, Intersec is the world’s largest trade fair for security, safety and fire protection. Long-time exhibitor and fortune 500 company, Oshkosh Corporation, will use the event to launch its Global Striker 6×6 Airport Fire Fighting Truck. Bassam Munem, Senior Regional Manager of International Sales at Oshkosh Corporation, said: “The overall impact of the Dubai Expo 2020 on both the fire protection market, and our business, is going to be very significant. We expect an increase in government spending on infrastructure projects which reflect positively on Oshkosh growth.”


While many Intersec 2015 exhibitors anticipate an influx of new business opportunities as a result of the Expo 2020, others are using the event to launch their latest product lines in a Middle East fire suppression market that, according to analysts Frost & Sullivan, will be worth US$1.1 billion in 2016. These include British company Spectrex, which manufactures hazardous area flame and gas detection equipment.

“At Intersec 2015, we will launch a new line of open-path gas detectors that will be released Q1-Q2 2015 that will have open-path capabilities of detecting H2S or Ammonia,” said Jay Cooley, Vice President of Sales for Spectrex. He continued: “It is a common expectation and exposure and investments as a result of the 2020 Expo will increase business and development for all industries in Dubai and through-out the Middle East. This is also true for the fire protection market.”

Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: “Large-scale international events coming up in the region not only create demand for stringent safety, security, and fire protection measures, but also drive fresh waves of innovation from the leading providers as they adapt their products to the ever-changing needs of today. “As the largest international safety and security platform serving the wider region, Intersec provides international manufacturers and suppliers unmatched networking and business development opportunities.”


The 17th edition of Intersec will feature more than 1,300 exhibitors from over 50 countries and includes 13 country pavilions from Germany, UK, USA, Canada, China, Hong Kong, India, Italy, Korea, Pakistan, Singapore, Taiwan, and the UAE. Intersec 2015 will feature an enhanced line-up of conferences, seminars and workshops covering fire safety; information security; commercial security; technical textiles and non-woven safety clothing; occupational safety and safety design in buildings. The three-day event is the largest and most international trade fair of Messe Frankfurt’s global network of security and safety exhibitions, which include: Secutech India, Secutech in Taiwan, Secutech Thailand, Intersec Buenos Aires, Secutech Vietnam and Seguriexpo Buenos Aires.

For more information, go to www.safety-security.messefrankfurt.com

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